Crip History

Crip History Crip is an alliance of individual street organizations known as sets. The Crip alliance originated in Los Angeles, California. Each Crip set is it's own individual gang and are known to have sub-clicks, blocks, or lines (line-ups) which are like smaller individual sets within the set. Gang members in gangs under the Crip allaince are known as Locs and all Crips call each other "cuz" (short for cousin) to signify that they see each other as family. The gangs under the Crip Alliance are mainly identified by the color blue which is worn proudly by all Crip members as a primary color. Each Crip set has significant differences such as hand signs, use of secondary colors, and customs. The Crip alliance has significantly branched out of California and has spread throughout the majority of the United States.A 15 year old Fremont High School student named Raymond Washington started a gang called the Baby Avenues in 1969 in an attempt to be like the older gangs and copy the political activitie s carried out by other organizations such as the Black Panthers.Tattooed Crip.The gang named itself the Avenue Cribs eventually and took on the nickname Cribs because most members were very young back then. The name Crips was first brought up in L.A. a Los Angeles newspaper in a artical about young Cribs with canes, as if they were crippled. A lot of people believe the name came to existance because of a spelling error. Either way, The name stuck and the Crips alliance was formed.Stanley Tookie Williams is one of the co-founders of the Crips. He started his own gang called the Westside Crips. The Crips were very well known throughout southern L.A. as more and more people began to join. The Crips eventually became the biggest and...

The History of Erie Canal

The History of Erie Canal During the late eighteenth and early nineteenth centuries, the new nation known as the United States of America began to develop plans to improve transportation into the interior and beyond the great physical barrier of the Appalachian Mountains. A major goal was to link Lake Erie and the other Great Lakes with the Atlantic Coast through a canal. The Erie Canal, completed on October 25, 1825 improved transportation and helped populate the interior of the U.S. The Route Many surveys and proposals were developed to build a canal but it was ultimately a survey performed in 1816 that established the route of the Erie Canal. The Erie Canal would connect to the port of New York City by beginning at the Hudson river near Troy, New York. The Hudson River flows into New York Bay and past the west side of Manhattan in New York City. From Troy, the canal would flow to Rome (New York) and then through Syracuse and Rochester to Buffalo, located on the northeast coast of Lake Erie. Funding Once the route and plans for the Erie Canal were established, it was time to obtain funds. The United States Congress easily approved a bill to provide funding for what was then known as the Great Western Canal, but President James Monroe found the idea unconstitutional and vetoed it. Therefore, the New York State legislature took the matter into its own hands and approved state funding for the canal in 1816, with tolls to pay back the state treasury for upon completion. New York City Mayor DeWitt Clinton was a major proponent of a canal and supported efforts for its construction. In 1817 he fortuitously become governor of the state and was able to thus oversee aspects of the canal construction, which later became known as Clintons Ditch by some. Construction Begins On July 4, 1817, construction of the Erie Canal began in Rome, New York. The first segment of the canal would proceed east from Rome to the Hudson River. Many canal contractors were simply wealthy farmers along the canal route, contracted to construct their own tiny portion of the canal. Thousands of British, German, and Irish immigrants provided the muscle for the Erie Canal, which had to be dug with shovels and horse power - without the use of todays heavy earth moving equipment. The 80 cents to one dollar a day that laborers were paid was often three times the amount laborers could earn in their home countries. The Erie Canal Is Completed On October 25, 1825, the entire length of the Erie Canal was complete. The canal consisted of 85 locks to manage a 500 foot (150 meter) rise in elevation from the Hudson River to Buffalo. The canal was 363 miles (584 kilometers) long, 40 feet (12 m) wide, and 4 feet deep (1.2 m). Overhead aqueducts were used to allow streams to cross the canal. Reduced Shipping Costs The Erie Canal cost $7 million dollars to build but reduced shipping costs significantly. Before the canal, the cost to ship one ton of goods from Buffalo to New York City cost $100. After the canal, the same ton could be shipped for a mere $10. The ease of trade prompted migration and the development of farms throughout the Great Lakes and Upper Midwest. Farm fresh produce could be shipped to the growing metropolitan areas of the East and consumer goods could be shipped west. Before 1825, more than 85% of the population of New York State lived in rural villages of less than 3,000 people. With the opening of the Erie Canal, the urban to rural ratio began to change dramatically. Goods and people were transported quickly along the canal - freight sped along the canal at about 55 miles per 24 hour period, but express passenger service moved through at 100 miles per 24 hour period, so a trip from New York City to Buffalo via the Erie Canal would only have taken about four days. Expansion In 1862, the Erie Canal was widened to 70 feet and deepened to 7 feet (2.1 m). Once the tolls on the canal had paid for its construction in 1882, they were eliminated. After the opening of the Erie Canal, additional canals were constructed to connect the Erie Canal to Lake Champlain, Lake Ontario, and the Finger Lakes. The Erie Canal and its neighbors became known as the New York State Canal System. Now, the canals are primarily used for pleasure boating - bike paths, trails, and recreational marinas line the canal today. The development of the railroad in the 19th century and the automobile in the 20th century sealed the fate of the Erie Canal.

Emotional Behavior Disorder Essay Example | Topics and Well Written Essays - 500 words

Emotional Behavior Disorder - Essay Example Scholars keep on identifying biological and genetic reasons behind emotional or behavioral disabilities. For instance, research illustrates that a correlation exist between prenatal drugs and childhood emotional or behavioral disorders. Cefai and Cooper (2010) notes that children who have early drug-related problems have their early childhood history marred with prenatal medications that shaped their emotions. Factors such as mood disorders, depression, and schizophrenia seem to have a genetic origin. The criteria for identification of casual biological factors require parents and those around their children to be observant of the development behaviors of such kids (Grier, 2012). Any deviation in behavior or emotions above the limit needs cautious consideration. Having full knowledge of the possibility of biological factors being part of the cause of emotional or behavioral disorder enables development and use of proper medication to alleviate the condition. Some of the notable biolo gical preventive actions of such emotional disorders include using antidepressants. Additionally, continued research into the field may bring better preventive ways. Grier (2012) reasons that the family and surrounding culture may significantly influence an individual’s behavioral disorder. People live in a social setup where family relations, extended or immediate or community, plays a critical role in their early childhood years. These environmental factors shape a person’s growth and development positively or negatively depending on the type of surrounding. Indeed, emotional problems may be a backlash of long-term adverse experiences such family as child abuse, poverty, neglect, unrealistic rules and parental stress. Poverty in a family and punitive parental disciplinary measures may cause a behavioral disorder (Scanlon & Barnes-Holmes, 2013). Possible criteria for identifying its causes involves looking at the family status of a child then linking it to his

Factors Influencing Online Shopping Behavior of the Consumers of Dissertation

Factors Influencing Online Shopping Behavior of the Consumers of Thailand - Dissertation Example This research will begin with the statement that in the modern era of rapid globalization and advancement of technology, the firms all around the world are facing a tremendous competition in the domain of attracting the different markets, to be specific, attracting the customers. Every firm is thriving by the usage of various channels which helps them to reach their target customers. Today the entire world has become a local market place and the entire population of the world has become the target market for the marketers. The increased application of technology has made the task easier for both the customers and the marketers. The recent trend of using internet for the purpose of shopping is gaining popularity all across the world. The topic we are dealing with is the behavior of the shoppers in Thailand with respect to online shopping. The previous studies on this topic shows that online shopping have been already recognized as a popular trend among the customers of UK however itâ €™s yet to gain heights of popularity in developing countries like Thailand. The study conducted by the Thai National Electronics and Computer Technology Centre (NECTEC) reveals that the total number of shoppers in Thailand includes almost 23.6% internet shoppers. Also their online shopping decision is influenced greatly by their friends, family and colleagues. Thus its evident from previous studies that online shopping is already a familiar term in Thailand.

Hamburger Universities Essay Example for Free

Hamburger Universities Essay As of today, we have seven Hamburger Universities (HUs) around the world. They are state of the art training centers for restaurant employees and corporate staff. Since its inception, Hamburger University training has emphasized consistent restaurant operations procedures, service, quality and cleanliness. The curriculum is comprehensive, thought-provoking and the perfect foundation for building a successful career. The fact that our Oak Brook Campus Hamburger University is the only restaurant company training academy awarded  college credit recommendations by the American Council on Education (ACE) is indicative of the value Hamburger Universities bring to our system and our employees. ACE recommendations mean that credits earned at Hamburger University can be applied toward a college degree. 100% of the restaurant manager and mid-management curricula are eligible for a total of up to 46 credits – approximately two years of full-time college study. Over the years, McDonald’s Malaysia sent its Restaurant Managers to Hamburger  Universities located in the United States, Australia and Korea. In mid-2006, we officially launched the McDonald’s Leadership Institute, a virtual learning community with guidance and resources to support and develop employee leadership and talent. It gives McDonald’s leaders opportunities to grow and develop through structured learning with other leaders, to participate in challenging development experiences and to access a wide variety of development tools and best practices resources. The Leadership Institute helps them develop critical leadership skills needed to address major short and long-term business challenges that are affecting the corporation. Under the auspices of the Institute, accelerated leadership development programs for high-potential directors and officers are offered annually across all areas of the world. As the end of 2007, 184 employees from 43 countries had participated with more than 40% of those who graduated receiving promotions.

Narrative Strategy in Hurstons Sweat :: Hurston Sweat Essays

Narrative Strategy in Hurston's Sweat The narrative strategy and point of view in Zora Neale Hurston's "Sweat" mold the reader's understanding of the story. They craft the personalities of both Delia and Sykes as well as developing their relationship. The choice of a third person omniscient narrator charges the story with more brutal honesty than would any other type of narration. The scene where the village men discuss Sykes and Delia holds relevance as a narrative tool and explores an alternative point of view to the narrator. The narrator draws the character sketches of both Sykes and Delia. Hurston lets us see their thoughts that allow her to develop their personalities rapidly and thoroughly. In a story of roughly only seven and a half pages Hurston manages to create vivid and complex characters. Much of this can be credited to her choice of narration. Long passages of narration mixed with the dialogue design a relationship fed on pain: " She lay awake, gazing upon the debris that cluttered their matrimonial trail. Not an image left standing along the way. Anything like flowers had long ago been drowned in the salty stream that had been pressed from her heart. Her tears, her sweat, her blood" (1675). Since the thoughts of Sykes and Delia are so different, a series of contrasts develops their relationship and personalities. Hurston's choice of narrator lends believability to the entire story and makes Delia's plight more extreme. If Delia were the one telling the story things would be quite different. The reader would not give her version of the story the same credibility he gives that of an outside narrator. It also makes the reader more sympathetic for Delia. A combination of what Delia feels and what Sykes does to her leads the reader to feel sympathetically towards her. This can be clearly seen with the addition of Bertha--the other woman in Sykes life. "Too late now to hope for love, even if it were not Bertha it would be someone else " (1675). What happens to her seems truthful and real which directs the reader's expected reaction to the story. The scene where the men of the town discuss Delia and Sykes rounds the view of the characters. In this passage perhaps the most significant lines in the story can be found: "There's plenty men dat takes a wife lak dey do a joint uh sugarcane.

Benefits of having consistency throughout organisation Essay

There are many benefits of having consistency throughout any organisation, whether it is in the workplace or in customer interactions. Meeting demands consistently requires the attention of top leadership and it is becoming an increasingly important factor in various industries (Pulido, Stone and Strevel, 2014). This brief will highlight the advantages of having consistency throughout ‘Prestige Worldwide’ and how we can adopt it. Consistency is the key to making customers happy, which is the aim of this organisation. In order to provide maximum customer satisfaction, the customers must have a consistent ‘customer journey’, i.e. the cumulative experience of interactions that a customer has with a company (Pulido et al, 2014). Research by McKinsey & Company (2014) suggested that evaluating the customer journey is 30% more predictive of overall customer satisfaction than individual touch points, which makes increasing customer satisfaction easier to do. Even more importantly, Hallowell (1996) found that improved satisfaction leads to increased customer loyalty. Loyal customers are likely to retain our service and recommend our service to others, thus increasing our customer base and generating more business. McKinsey & Company found that consistency improves customer satisfaction by 20%, lifts revenue by 15%, and lowers the cost of serving customers by 20%. There is also a correlation between overall customer satisfaction and journey experience consistency, as shown in the graph to the right (Pulido et al, 2014). Research has highlighted many advantages and no notable disadvantages; hence this issue is something Prestige Worldwide should consider as part of its management strategy. McKinsey & Company lists three aspects that must be consistent which we should target; 1. Customer journey consistency: Customers interact with different branches of our organisation throughout their customer journey, and it is important for their interactions to be consistently exceptional. This is harder to maintain in a large corporation, but because we are relatively small it will be easy to adopt. 2. Emotional consistency: Customer satisfaction and loyalty are heavily influenced by emotions encompassed in a feeling of trust (Beard, 2014), meaning that consistency is important to forge a relationship of trust with customers, which is important for long term growth. We must strive to be a company that customers comfortable with and trust. 3. Communication consistency: It is important to make and meet promises, and equally important to highlight the delivery of these promises. Our marketing communications should focus on the delivery of promises, because that will influence customer perception and enable us to generate a reservoir of goodwill and first-rate reputation. Slogans are commonly based on customer satisfaction, with an example being â€Å"Satisfaction guaranteed† by Wal-Mart, and Prestige Worldwide should follow this process (Henard, Szymanski, 2001). Concluding the consistency for Prestige Worldwide, it is recommended that we implement it into our business. A suitable plan of action would be to adopt a journey-based approach with customer interactions by making their transitions between departments more seamless while tracking progress, fix areas where negative experiences are common due to them having 4-5 times more impact than a positive experience, and to do it now (Morris, 2014; Pulido et al, 2014). In order to build intense customer loyalty and reap its benefits, we must be consistent; otherwise our customers may lose confidence in our service. References Beard, R. (2014). Is consistency the secret ingredient to customer satisfaction?. Retrieved from http://blog.clientheartbeat.com/consistency-customer-satisfaction Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study. International journal of service industry management, 7 (4), p. 27-42. Hyken, S (2013). Amaze every customer every time: 52 tools for delivering the most amazing customer service on the planet. Np.: Greenlead Book Group Press. Morris, T. (2014). 3 Tips for Creating a More Consistent Customer Journey | Parature. Retrieved from http://www.parature.com/consistent-customer-journey/ Pulido, A., Strevel, J. and Stone, D. (2014). The three Cs of customer satisfaction: Consistency, consistency, consistency. McKinsey & Company, March. Redbubble. (2014). Prestige Worldwide logo.[Image] Retrieved March 24,2014, from http://ih0.redbubble.net/image.13336929.5818/sticker,375Ãâ€"360.u1.png Pulido, A. and Strevel, J. and Stone, D. (2014). Customer satisfaction survey: Who’s up and who’s down. [Image] Retrieved March 24, 2014 from http://mckinseyonmarketingandsales.com/customer-satisfaction-survey-whos-up-and-whos-down Szymanski, D. M. and Henard, D. H. (2001). Customer satisfaction: a meta-analysis of the empirical evidence. Journal of the academy of marketing science, 29 (1), pp. 16-35.

My Life Goals

Pete Blankenship Mr. Letz English 101 25 September 2012 My Life Goals I’m eighteen years old and my birthday is on February 23, 1994. My name is Thomas Earl Blankenship IV, but I go by Pete. I am from Mobile, Alabama and I live on Dog River. I played soccer, basketball, and ran cross country in high school. Soccer is my favorite sport and the team I was on in high school won the state championship twice, and I got named MVP the past two seasons. I have two little brothers Murray(17) and Jack(14). I also have an older sister Katherine(24). Being the oldest boy in the family is challenging sometimes but its a responsibility that I love to have.I attended a military high school called UMS-Wright, and their code of conduct was very strict. My life love is music and my ultimate dream is to become a music producer in Nashville, Tennessee. My goals on a short term scale for this semester are primarily academic, emotional, spiritual, and personal/professional. By the end of this semes ter I will have accumulated a g. p. a. of a 3. 5 or higher. To do this I will have to give up nights with friends and partying, but I believe it will all be worth it. I want to have a fantastic resume academically. My personality and work ethic are what I think will gain me the career choice that i desire.Another goal I will have achieved by the end of the semester is to find a group of people that I can play music with and practice my recording abilities with. I want to do this because music is the love of my life and without it I think I would be depressed. It’s too soon to tell if life without music effects me emotionally or spiritually because it has only been a few weeks in college, but it has been something that will always cheer me up in bad times and relieves stress when I am feeling overwhelmed. I want to find people to play with to achieve my personal goal of becoming a music producer in Nashville.A goal on a spiritual level is to grow stronger in my faith with Chri st. I have always been a relatively religious person, but I have noticed that when I am not being made by my parents to say my prayers and go to church it is much harder to do so. After coming to the realization that a relationship with Christ is something that I believe I need to be truly happy, I have a set a goal to go to my fraternities bible study every week and to begin going to Campus Crusade. By the end of the year my goals are to finish the year with a minimum 3. 5 G. P. A. to have a house reserved and have selected roommates that I believe will better me as a person, to have achieved at least 80 hours of community service, and to be playing with a band for money. I need to finish with a great G. P. A. because grades are important to me and are a small symbol of your work ethic, so that my resume looks well enough to get the interviews and opportunities that I desire. I want to have 80 service hours to have an outstanding and philanthropic resume. I also want to be a lot mo re frugal with my money and begin playing gigs for money to earn an income and become more responsible.I also want to have accepted and be on the way to an internship in Nashville, Tennessee that I was offered last summer. These final goals I hope to be completed by the time I am 45 years old. I will have a small family in Mobile, Alabama. I will own a recording studio out of Nashville, Tennessee that I can manage from Mobile. I will be able to do this because most music production can be done online and sent through the internet through email. I will also be a millionaire by this point through smart stock investments. I will be known as a man of character and integrity, through honest business transactions and kind actions.I will be a spiritual leader in my family and my community. I will achieve this reputation through a strong group of Christian people to keep me accountable for my actions. My life goals are very important to me now that I am in college. I feel much more obligate d to continue trying my best and staying responsible. Now that there is added pressure to be my best and school is not just school now, it’s training for a career. I will do my best to accomplish my short term goals and continue to gain ground on my ultimate goal of owning a recording studio and achieving happiness through my walk with Christ and providing for my family.

The Definition of Transcendentalist

The Definition of Transcendentalist A Transcendentalist was a follower of an American philosophical movement known as Transcendentalism which emphasized the importance of the individual and was a break from more formalized religions. Transcendentalism flourished from roughly the mid-1830s to the 1860s, and was often viewed as a move toward the spiritual, and thus a break from the increasing materialism of American society at the time. The leading figure of Transcendentalism was the writer and public speaker Ralph Waldo Emerson, who had been a Unitarian minister. The publication of Emerson’s classic essay â€Å"Nature† in September 1836 is often cited as a pivotal event, as the essay expressed some of the central ideas of Transcendentalism. Other figures associated with Transcendentalism include Henry David Thoreau, author of Walden, and Margaret Fuller, an early feminist writer and editor. Transcendentalism was and is difficult to categorize, as it could be viewed as a: Spiritual movementPhilosophical movementLiterary movement Emerson himself provided a fairly open definition in his 1842 essay â€Å"The Transcendentalist†: The Transcendentalist adopts the whole connection of spiritual doctrine. He believes in miracle, in the perpetual openness of the human mind to new influx of light and power; he believes in inspiration, and in ecstasy. He wishes that the spiritual principle should be suffered to demonstrate itself to the end, in all possible applications to the state of man, without the admission of anything unspiritual; that is, anything positive, dogmatic, personal. Thus, the spiritual measure of inspiration is the depth of the thought, and never, who said it? And so he resists all attempts to palm other rules and measures on the spirit than its own. Also Known As: New England Transcendentalists

How to Organize An Effective Email Marketing Strategy (Template)

How to Organize An Effective Email Marketing Strategy (Template) Managing email marketing successfully isnt easy especially when you have multiple email initiatives going at once. The value of email marketing is undeniable, so its not surprising that many departments within your organization want to leverage the platform. This results in lots of moving pieces to consider and many stakeholders to please. It also increases the chances of accidentally sending multiple emails to the same person in one day. (Speaking from personal experience the fallout of this isnt pretty.) Here are just a few pieces of the puzzle you have to consider Managing your ever-growing subscriber list. Overseeing the design and copy of every email. Scheduling delivery times. A/B testing. Analyzing results. Thats just scratching the surface. One thing is clear, if youre going to be successful at email marketing, you need a well-planned marketing strategy in place. One that clearly establishes goals, and lays out the roadmap to achieve them. Something that can guide your team toward success. And thats exactly what youll get from this post. Heres how to plan your entire #email #marketing strategy via @Download Your Email Marketing Strategy Template Before you continue reading, download your email marketing strategy template. This easy to use PowerPoint will help you document your plan and give the rest of your email team something to refer back to when they have questions. If you're new to , it's the only marketing suite to manage every facet of your marketing. It even integrates with popular email marketing services giving you the ultimate visibility into your email strategy, so you'll never send multiple emails to the same person in one day again. With Email Marketing from , you can: Seamlessly integrate with your favorite email marketing platform. Email platforms are powerful, and you've grown to know and love yours, so why give it up? integrates with many preferred platforms so your email marketing is no longer disjointed from the rest of your marketing initiatives. Write click-worthy email subject lines...every time. ’s awesome Email Subject Line Tester is built right in so you can optimize and perfect every subject line to drive more  opens, more  clicks, and more conversions. Get full visibility into your ENTIRE  marketing strategy. Disjointed marketing content (and constantly jumping from screen to screen) is the worst. With Email Marketing from , all your email campaigns live on your single marketing calendar, giving you ultimate visibility into your marketing strategy and individual initiatives. Create Your Own Email Marketing Strategy in 11 Steps Creating an email marketing strategy doesn’t have to be complicated. The following eleven steps will help you plan your work and work your plan in no time. Table of Contents: Choose Your Email Marketing Tools Identify Your Target Audience Choose List-Building Tactics Create Your Email List Segments Create Email Sending Schedule Define Your Email Marketing Goals Decide Which Types of Emails to Send Formatting Your Email Content How To Optimize Your Emails What A/B Tests Will You Run Reporting Step One: Choose Your Tools Finding the right tools is the first step in your strategy. A lot of these platforms are super powerful and can help you organize and send your emails at the drop of a hat. Email Marketing Tools Some common email marketing tools that you might consider using are: MailChimp Campaign Monitor Constant Contact ActiveCampaign This is a shortlist in a sea of other email tools you could use. Find the tool that fits your team based on what you want to accomplish with your email marketing. Recommended Reading The Best Free Email Marketing Software Tools You Should Use Marketing Automation Tools You might not want to stop at a simple email marketing tool. You may also consider adding a marketing automation tool to your list. Marketing automation makes it easy for you to follow up with customers and send the right email at the right time to subscribers based on how they are interacting with your website. Some email marketing platforms have basic marketing automation features built-in like the option to send birthday email messages automatically, etc. It's worth taking some time to figure out the depths of marketing automation you need and your bandwidth for maintaining automation initiatives. These activities can take a big chunk of time to manage. Potential automation tools to add to your list are: Autopilot:  Autopilot makes it easy to plan out journeys and triggers that send your subscribers emails based on how they interact with your website. Userfox:  Userfox is a small email-focused automation tool that sends emails to subscribers based on events that you put into the system. Userfox was bought by the Adroll Group in 2014. HubSpot:  Hubspot doesn’t have as much email automation functionality as the other two on this list, but it is suited for companies who want to control multiple aspects from one tool. Marketo:  Is a powerful marketing automation tool that is most suitable for enterprise-level marketers. Pardot:  Is a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. The marketing automation option fits will if you use Salesforce as your CRM. Once you have your tools, add them to the first slide in your email marketing strategy template: Action Items: Research email marketing tools. Compare which ones will work best for your marketing team. Add them to your strategy template.Step Two: Identify Your Target Audience Once you have your tools selected you to need to focus on building your email subscriber list. The first step to build your email list is to identify your target audience. As a refresher: Your target audience is the ideal customer you want to attract to your product or service through your marketing efforts. So how can you find your target audience? First, answer the following questions: Who are our current best customers? What qualities do they have in common? What problem are they experiencing that has our customers search for a solution like our product or service? Why did they purchase our product or service? What did we provide for our customers that our competition didn’t? Is your email marketing strategy focused on your target audience?Using those answers format, your target audience statement with the following template: {Insert your company} creates content to attract {insert target audience} so they can {insert desired outcome} better. Record your target audience demographics and statement in your template. Recommended Reading: How To Find Your Target Audience With A Marketing Persona Step Three: Create Tactics To Use To Get Your Audience To Opt-In To Your Email List Now that you know who your target audience is you can begin to brainstorm tactics that will attract them and convince them to sign up and join your email list. Here are just a few ideas to get you started. Give Them Something Valuable In Return One of the most common ways to get your audience to join your email subscriber list is to gate content upgrades behind an opt-in form. What is valuable to your customers? A downloadable template or ebook that shows them how to solve a problem or answer a question they might be having. If you gate something that doesn’t provide something of value you might end up losing that subscriber. Recommended Reading: Conquer Your Inbound Marketing Strategy with this Process (+ 4 Templates) Go For The Direct Ask Another way to gain subscribers is to go for the direct ask. Explain to them why they should opt into your email list and entice them with personalized information like this pop up from Fargo 3D Printing. Gathering information like this will also help you segment your list. (More on that in a bit): Here's another pop-up example from Nanit encouraging visitors to signup for their newsletter. The company asks for the ages of the visitor's children, which would indicate the company does some segmenting based on developmental stages of the child's age. Use the Header And Footer of Your Website Another place you can put an email opt-in button is on your website’s header and footer. Why not meet your audience halfway and make it easy to remind them that they can get more information about your products by joining your email list? Take a look at this example from Ulta: Here's another example from Michael Hyatt: And another from British Clothing Company, Boohoo. How To Segment Your Email List We mentioned earlier in this section that you can segment your email list. What does that mean and how can that help you? Here's a quick and dirty email segmentation definition: The process of grouping like individuals on an email list based on their behavior or characteristics to send specifically targeted emails that address that particular group of users needs or problems. You can just blast out your emails to everyone on your list and hope that it resonates with someone and convince them to convert. However, in today’s day in age, we can use data and information to go further and serve content to the right people at the right time to help guide them through your marketing funnel. In fact, segmenting your list can have a positive effect on your email list. MailChimp conducted an internal study  and found that segmented campaigns had: 14.31% higher open rates. 100.95% more clicks. 9.37% lower unsubscribe rates than their non-segmented campaigns. You can segment your list  based on a variety of things, including: Company size. Location. Activity on your website. How long they’ve been on your email list. In order to accurately segment your list, you need to gather this data about your customers when they first sign up. So add options for subscribers to choose from before they complete their sign up. List potential ways your team will try and grow your email list in your template as well as your email list segments. Action Items: Brainstorm email list growth strategies. Record strategies in your template. Update strategies every three months based on what’s working well and what isn’t. List out what criteria you will segment your list by. Step Four: Choose the Types of Emails to Send There are many different types of email that you can send to your list. You can choose one or change it up based on the various segments you have in your list. Here are three different types of emails to get started with. Newsletters Newsletters are a popular email format. They come to your subscriber’s inbox at the same time at recurring intervals. They allow you to show them a variety of content and information your subscribers might have missed if they haven’t visited your website lately. According to Hubspot,  successful email newsletters contain 90% educational content and 10% product or promotional content. The same post from Hubspot says newsletters should contain a single theme or idea. That way you can prevent yourself from randomly throwing content into your newsletter just to get it out there. You might even send out different newsletters on different topics based on who you’re sending each newsletter to on your list. So what does an excellent newsletter look like? Take this example from The Skimm: Photo from Hubspot The Skimm newsletter  is specific in the fact that it rounds up the latest news from the day before and quickly summarizes it for readers. It provides the benefit of not having to read long news stories and allows subscribers to quickly catch up on the news from the day before.

HRM, Leadership Learning and Development Essay Example | Topics and Well Written Essays - 2500 words

HRM, Leadership Learning and Development - Essay Example The typical procedure involves presentation of a neutral stimulus along with a stimulus of some significance (unconditional stimulus). The neutral stimulus (also known as conditional stimulus) can produce the same behavioural response as the stimulus of some significance. This response was called conditional response (Pavlov, 1927). The speed and strength of this conditional response is directly proportional to the predictive value of the conditional stimulus relative to the unconditional stimulus (Rescorla and Wagner, 1972). Pavlov’s theories are among the few models from psychology which have permeated popular culture. Despite some shortcomings, the theory continues to receive a good deal of respectful consideration in academia as well (Bitterman, 2005). The implications from the theory are also exploited in media and advertising (Allen, 1989). Pavlov’s unconscious conditioning does not produce new behaviour, but recreates the reflexive behaviour in the presence of ne w stimuli. The implications for workplace can be significant. The conditional stimulus couple with unconditional stimulus can produce the desired emotional behaviour (Merle, 2001). For example, an executive can convey a good news in person and the bad news can be delivered through an impersonal email. Thus, as interactions with the manager or leader are associated with good news and the employees can look forward to follow his lead. 2.2 Advantages and Disadvantages of Pavlov's unconscious conditioning in enabling learning The relationship between a conditional stimulus and conditional response is not fixed but is influenced by a number of external variables. Thus, the process for associating conditional stimulation with conditional response is not often reduced to a neat mathematical model. In most cases, practitioners have to rely on a more intuitive approach to pair a stimulus with a response. If the pairing of conditional stimulus and conditional response is weakened then the res ponse may diminish with time (Heth, 2009). Here again, managers have to rely on an intuitive approach to sense that the desired response is diminishing. To extend the example mentioned before, a manager will no longer be associated with good news, if he mismanages a couple of projects (even though he continues to distribute all the bad news through impersonal memos). Often, a novel stimulus similar to the conditional stimulus can elicit the same response as the conditional stimulus and the phenomenon is termed as respondent stimulus generalization (). The greater the physical similarity between novel stimulus and conditional stimulus more is the likelihood of a similar response (Merle, 2001). For instance an employee, who was injured by a drill machine, may develop an aversion to other machine tools as well. 3.1 Skinnerian conditioning Skinner (1938) demonstrated that rats kept hungry can be trained to press levers on a wall, when the action of pressing the levers produces food item s (reinforcements). The functional equivalent of food in workplace is rewards or incentives. It is generally well accepted that incentives can produce desired behaviour. But the Skinnerian conditioning theories give us further insights on the subject. For instance, the schedule of reinforcement has a significant bearing on the pattern of behaviour produced

Theories and idiology Essay Example | Topics and Well Written Essays - 1000 words

Theories and idiology - Essay Example An individual, a group, nation or state might believe in theory or ideology because of many reasons such as injustice, or any form discrimination practiced against them. It also might be the economic situation that helped this theory or ideology to be espoused. Another reason is the greed of colonialism from one state to another practiced by a leader or dictator such as Hitler. This essay ‎will be discussing three of the most popular ideologies, which are feminism, nationalism and globalism. In addition, a review and examination of each of the theories’ core ideas and its primary variations will be done. A comparison of those core ideas across the three theories and ideologies will be provided. It will go in depth to discover any commonalities or sharp distinctions between the theories. Feminism is one of the controversial theories among feminists or non-feminist. From the non-feminist perspective that women are humans as men and the declaration of human rights ensures all rights for both parties. On the other hand, feminists do not agree with that and ask for rights that were not given to them. Females do not look at themselves as sex objects, rather they recognize their gender dynamics and what they want to consider as their choice and as what they can do to their societies. Feminists want to free women from the dominance of masculine systems. They are not equal, even with the language, for instance, Thomas Jefferson drafted the Declaration of Independence and wrote, â€Å"All men are created equal,† (Sargent, 166). Another example of the language used by system For example, â€Å"a female first-year university student is called a freshman. Why? Not long ago women could not attend the universities, and the term implies that. Of course, language use change s, and most people now use freshman to refer to both male and female first-year students; but the word is a relic of past sexual discrimination† (Sargent, 166). More than